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Stay the Course: How Diversity Professionals Can Navigate Backlash

Writer's picture: Meg O'ConnellMeg O'Connell


Sunlit forest path with soft-focus greenery and trees. Bright sunlight filters through, creating a serene and tranquil atmosphere.
The Path Isn't Always Clear.

Over the past 10 days, the U.S. has seen significant backlash against diversity, equity, and inclusion (DEI), professionals dedicated to creating workplaces that are inclusive for everyone. People and organizations are falling into two camps – those welcoming the end of DEI and those who remain committed to the work it is ultimately trying to achieve.  Navigating the new environment requires resilience, strategy, and a deep commitment to the core principles of our work.  I have been considering how to navigate the “new normal” and define my approach in the coming months and years.


1. Focus Your Energies

Put your energy into people, projects and events that will further your work and appreciate the value you bring. There are many organizations still committed to diversity and inclusion efforts, so spend your time and energy with those groups and focus on the projects where you can make a difference. You won’t convince those in the first camp – at least not in this current environment – so focus where you can have the greatest impact.


2. Ground the Work in Data

There are countless studies demonstrating the power and profitability of companies focused on diversity and inclusion efforts. Sharing data-driven insights about the benefits of diverse and inclusive workplaces can help counteract backlash and demonstrate it is not performative but real benefits are achieved when we hire based on merit and include everyone.


3. Foster Open and Constructive Dialogue

It’s a tense time and a lot of the discussions are quickly becoming volatile. Encouraging open, respectful dialogue about inclusion issues can help address misunderstandings and resistance. Creating forums where employees and stakeholders can express concerns, ask questions, and share experiences fosters a respectful culture of learning and understanding.


 4. Stay Informed & Adaptable

The diversity landscape is constantly evolving. Staying informed about new developments, emerging trends, and changing dynamics allows diversity professionals to adapt their strategies to remain effective and relevant.


We play a crucial role in shaping more inclusive workplaces. By staying grounded, building alliances, fostering dialogue, and leading with empathy, we can navigate the current backlash and continue to drive positive change.

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